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Stop-N-Go Keeps it Local

Stop-N-Go is celebrating its 55th anniversary in 2018. It is proud of its roots and enjoys working with many other companies that operate nearby in an effort to help keep the local economy healthy. This comes at a time when independently owned convenience stores are threatened by mergers across the country, including the Madison area. Despite these business acquisitions, Stop-N-Go is still locally owned and heavily involved in their community. Stop-N-Go of Madison, Inc., doing business as Stop-N-Go Convenience Center, is a family-owned and operated company based in Madison, with 35 operations across the state of Wisconsin and northern Illinois and over 300 dedicated employees.

Stop-N-Go stores sell products from many local breweries such as One Barrel Brewing Company and Next Door Brewing Company, which are both conveniently located on Atwood Ave in Madison. One Barrel's signature brews feature Penguin Pale Ale, an English Pale Ale with an American twist. Next Door features Kaliedespoke, an American Pale Ale and Luminous, an India Pale Ale. Julia Herz, craft beer program director of Brewers Association shared “What is especially gratifying is watching the positive impacts beer tourism and independent breweries are having on local communities.” It doesn’t end with beer; pairing well with local brew is local pizza and dessert! In the freezers at Stop-N-Go, visitors will find Cedarburg's Cedar Crest Ice Cream, as well as Palermo's Pizza. Palermo's Pizza, including the Screamin' Sicilian, are produced in Milwaukee.

"We love our hometown roots, the communities and people we serve, and do all we can to support the local economies where we do business,” says Bill Ripley, Director of Marketing for Stop-N-Go. “From supporting local little league teams in the towns where we have stores, sponsoring the Madison Mallards, and the numerous donations we provide on an ongoing basis, we are proud to support the community by keeping things as local as possible."

Stop-N-Go always thinks local first. “When profits stay local, it increases the community’s wealth, tax revenue and standard of living,” Sue Lynn Sasser, PhD and professor of economics at the University of Central Oklahoma states. Stop-N-Go reduces its carbon footprint by sourcing domestic products from companies owned outside of Dane County, such as Frito Lay in Beloit. In order to help support the local economy like Stop-N-Go, 85% of the potatoes used in Frito Lay's Beloit facility are planted and raised in central Wisconsin.

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